It’s true that streamers on Twitch are making loads of money with their viewerships on their streams that attract sponsors. But what about the smaller streamers? Can small streamers get sponsored on Twitch?
Absolutely, they can get many sponsors even when they have up to 50 consistent viewers on their stream, even with a low number of followers. We know a channel with up to 450 followers and an average of 15 viewers, and they were handling multiple sponsorships. Read this article to learn how to get sponsors on Twitch with few followers and views.
Can small Streamers get Sponsorships on Twitch?
Absolutely, even small streamers can get sponsored on Twitch regardless of the number of followers and the viewers they have.
You’re all set to get sponsorships as long as you’re getting consistent viewerships on your channel and have a loyal fanbase that could even be up to 50 or less.
Grow your Twitch followers by using our service and get a maximum chance to secure a sponsor.
How Many Followers Do You Need To Get Sponsored?
Your niche and viewer count matter more than your follower count, but having at least 50 followers on your Twitch channel can help you get a sponsor as a small streamer.
There are lots of brands out there looking for small or upcoming streamers to give them free products, affiliate deals, or small payments in exchange for featuring their brand on your stream.
If you focus on any specific famous game, genre, or community brand, people in that area will also be interested in working with you for their brand advertisement. All brands look for the viewerships, the niche you’re working on, and whether it can benefit them.
Before starting to work with you, they carefully monitor your channel’s stats and see how many views you’re getting, which could be less, but they have to be consistent.
The Best Sponsorships For Small Streamers On Twitch
If you’re on Twitch and have a little following and some views, these are the best sponsorship programs for Twitch that you can go for.
Affiliate Partnerships
Affiliate marketing is a process by which you can get sponsorships or make a living, even with a small following. There are lots of brands out there on Twitch looking to work with small streamers and those who create high-quality content in their niche.
If you quickly want to earn money on Twitch, then you don’t even need to wait for sponsors to come to you. You can take the Amazon Affiliate program and make up to 10% commission on each sale your audience makes through your affiliate link.
Sponsored Gear
Local stores and brands within your niche often collaborate with streamers by sending free products in exchange for promotion. They might send items like keyboards, mice, GPUs, and other gear for you to showcase to your audience.
You get to keep the products, and if your promotion delivers good results, some brands may even pay you for future sponsorships.
Clothing Deals
A big chunk of clothing brands’ revenue comes from content creators and streamers promoting their products. While major brands like Adidas and Nike partner with big streamers, smaller brands, and local stores are eager to work with rising creators to reach engaged audiences.
They may offer free clothing or gear and sometimes even pay for promotions. The more value you bring to their brand, the better opportunities you’ll have to earn from these deals.
Game Sponsorships
Game sponsorships from developers and game-selling brands are huge on Twitch since most streamers focus on gaming content. If you’re a gaming streamer, you can partner with these companies to get free game licenses, early access, or in-game perks to showcase on your stream.
This helps the brands promote their game while gathering feedback on its strengths and weaknesses before a full release. In many cases, they also offer good payouts for sponsored gameplay and promotions.
Ad Placements
Like every streaming platform, Twitch has its own built-in ad system that lets you earn money through ads that you can place as overlays, short videos, or panels during your streams. Twitch’s ad network includes pre-roll and mid-roll ads, but if you work directly with brands, they may offer custom sponsorships with their own ads.
When using this income model, be sure to place ads strategically so they’re visible but don’t disrupt the viewer experience. To help you land sponsorships through these Twitch sponsorships programs, here are some useful tips.
Tips To Get Sponsors On Twitch
Follow these tips to get sponsors on Twitch despite being a small streamer.
Make Your Channel Look Professional
Nobody wants to work with a channel that has no bio, a generic name, or low-quality graphics. To make your channel look professional, update your bio with details about what you do, invest in high-quality graphics for your profile and banner, and stay active on your channel to keep it engaging and appealing to potential sponsors.
Engage With Your Audience
Sponsors closely watch your channel’s performance and how you engage with your audience. They care less about big numbers and more about audience loyalty. The best way to build that loyalty is by interacting with your viewers—chatting with them, asking questions, responding to comments, and considering their feedback to keep them engaged.
Make Your Stream High Quality
High-quality, entertaining, and engaging content attracts more viewers and also sponsors. Because when the content is high quality, the audience will engage with it more and will also share and comment on it, which is what brands want. So, enhance the quality of your content to attract more sponsors.
Grow Your Social Media Presence
Don’t just rely on Twitch—expand to other social media platforms like TikTok, YouTube, Instagram, and Facebook. Growing your presence there can open up more sponsorship opportunities, some of which might pay you to promote their products across all your accounts.
You can stream on Twitch and then share behind-the-scenes clips, funny moments, or highlights on these platforms with a link to your stream.
Get Feedback & Testimonials
The comments, likes, and reviews from your audience work like testimonials for your channel. If your viewers engage positively, listen to you, and enjoy your content, sponsors are more likely to take notice. Encourage your audience to leave comments and share their honest feedback with those brands that you’re credible to work with.
By following these tips, you can land sponsorships on Twitch. But remember, sponsorships aren’t the only way to make money as a small streamer but there are plenty of other Twitch income streams to explore!
Other Earning Streams That You Can Follow As A Small Streamer
You can also try the following methods to earn on Twitch as a small streamer.
- Subscriptions: If your content is in demand and your audience is eager to watch, you can charge them for unlimited access to your content library or special events.
- Ticketing/PPV: For exclusive videos, streams, or paid events, you can charge your audience separately to access them.
- Sell: If you have your own products, you can promote and sell them directly during your live stream.
- Tipping: Viewers can support you with small donations—whether for a coffee or just to show appreciation—if they find value in your content.
FAQS:
How do I get sponsored as a small streamer?
Stay active on your channel, invest in high-quality, visually appealing graphics, and make your content entertaining and engaging. Try reaching out to brands on their social media and join affiliate programs like Amazon’s.
Can small YouTubers get sponsors?
Yes! Even with a small following, brands are willing to sponsor creators with engaged audiences. Focus on a niche, make great content, and pitch yourself to companies that align with your channel.
Do small streamers get paid?
They absolutely get paid for their work if they do promotions, affiliate marketing, or run ads during their streams.
Final Words
Can small streamers get sponsored? Yes, they can get sponsored if they have consistent viewers of up to 50 or even less. It’s never about the follower count but about how many people watch you, how they interact with you, whether they listen to you, and whether they comment positively about you or not. Brands monitor these stats on your channel and make decisions based on them about whether they should work with you.
For that reason, make your content high quality and use visually appealing graphics, like your banner image and profile picture. Improve your relationship with your audience by frequently talking to them, responding to all their comments, and fulfilling their requests for the type of content they want.
Also, try out Affiliate Partnerships, Sponsored Gear, Clothing Deals, Game Sponsorships, and Ad Placements—they’re the best sponsorship programs for small streamers on Twitch.