On today’s competitive Twitch platform, it’s impossible to grow without bringing traffic from other platforms, and YouTube is topping this list because of its massive audience. Usually, the best way to take off on Twitch is to start streaming on YouTube first as it has larger audience. Once you score a few hundred subscribers, then start streaming on Twitch. This way, it becomes easy to grow fast on Twitch.
If you have already set up your Twitch channel and are now planning to start a YouTube streaming account, follow the complete strategy we have shared below, step by step.
How to Promote a Twitch Account using YouTube
On Twitch, your content disappears as soon as the stream ends. But on YouTube, your streaming videos stay online forever. Anyone can pick any video from your channel and start watching, which gives you views on YouTube and drives some audience over to your Twitch channel. Here’s how you can use YouTube to pull more traffic to your Twitch.
1. Start With Stream Highlights
The one common mistake that streamers make is that they upload the full streaming session in one video. At the initial times of your account creation, when you don’t have many followers, people are never interested in watching the full streams when they don’t know you. It’s relatively more attractive and easier for a new audience to watch 1–10 minute short videos.
So, start by posting highlights from your stream. Select the parts that look entertaining and attention-grabbing, and also create curiosity so that people are forced to watch the full stream by clicking on your Twitch channel link. You must share the Twitch channel link in every video and in the description, telling them where they can join you to watch the full stream.
2. Start With Nostalgic Games
You can try another idea: select short and interesting clips from older games that people loved in the past, edit them into a video of 5–10 minutes, and upload. People have an emotional connection with past things. So, they are eager to watch a short video for a few minutes to relive their past.
3. Make Tutorial Videos
Tutorial videos on YouTube also attract impressive traffic. You can film a short tutorial guide video about your streaming niche. At the end, let them know you stream regularly on Twitch and share your channel link.
4. Make Shorts of Peak Moments
You can make YouTube Shorts of your most-viewed Twitch streaming moments. In a 60-second video, clip the interesting part of your Twitch live stream and upload it as a YouTube short. These moments can force people to watch that complete part of the stream which you can link it in bio.
5. Upload Full Stream in Episodes
If any stream on Twitch is entertaining throughout, you can upload that full session in 2–3 short episodes. Add the link to your Twitch channel in every video with text like, “For more entertaining streams, join us on Twitch.”
6. Interact with the YouTube Audience
Regularly check your comment box to read what your audience is saying. Answer their questions or explain anything they inquire about. When you interact with your audience, it gives the perception that you are active on your account and value your viewers. In every video’s comment section, pin one comment with your Twitch channel link with text like, “Catch me live on Twitch for more fun and entertainment.”
7. Promote Streams in Advance
You can promote any special Twitch streaming event in advance on your YouTube account. Make a short teaser to inform your audience when you’ll go live. You can add action clips in the video to hype up the event and encourage people to join on the scheduled date.
8. Optimize Title and Thumbnail
Optimize your streaming video by adding related, most-searched keywords in the title. Create a sick thumbnail with interesting words that stop people from scrolling to read the text fully. Add your Twitch channel link in the description so that people find you easily on Twitch.
9. Post Videos Consistently
Being consistent is the key to success on social media platforms. Without this, you can’t grow on any platform. Like a professional, make a schedule and upload your YouTube videos and Shorts on time. Similarly, stream on Twitch with a planned schedule.
10. Use YouTube Analytics
You can also use YouTube analytics to compare the performance of different streams. You can get the best feedback by using the analytics to see what kind of streaming content people like to watch, then upload more of that type of video to get more traffic.
Conclusion
In short, creating a YouTube channel to improve your Twitch channel traffic is not a quick fix. The things work visibly if you already have a mature YouTube channel with thousands of subscribers. Then you can easily direct that traffic to your Twitch. Starting a new YouTube channel after being on Twitch is basically the same as growing any YouTube channel, except uploading short streaming videos with your Twitch link.